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I’ve got my own logo!

| Books

Jay Bell Books LogoNow I just need my own cable TV channel. JTV? Nah, I’m sticking to books. While working on the cover for Something Like Summer, Andreas decided that I needed my own logo. Sort of like how Penguin Books has the penguin or Tor has the mountain on the book’s spine. As usual, I seduced Andreas with a couple of beers, and what you see to the left is what we came up with.

Fool Tarot CardWhat does it mean? Well, the idea comes from Tarot cards, the very first of which is the Fool. As you can see from the card, we have someone setting out on a new adventure, a pack over one shoulder and their loyal dog at their side. This is exactly what the card represents, the endless potential of that first day where any destination can be chosen and anything can happen. The Fool, perhaps dreaming of these possibilities, doesn’t realize he’s about to step off a cliff. Peril and mistakes are at the heart of any good story, so this seems very appropriate to me. The number of this particular Tarot card is zero, which my Dad taught me to draw a slash through to distinguish it from an O. This brings us full circle, if you’ll pardon the pun. In the logo Andreas designed, we have a zero (a fool) carrying his pack and about to start a new voyage, and this is exactly what happens when each of us starts a new book. Now I just need to figure out where to put the tattoo…